Marketing. One of the seven areas we build.
Marketing training that sticks.
Your numbers, your ideal customer, your message, and a 90-day marketing calendar your team can run. Pick how you want it delivered: all three run on the same 13-week cycle. Not sure which? Talk about your marketing with Brenden, our Business Development Manager, in thirty minutes.
In a group
Marketing Masterclass
Twelve weekly live sessions with owners and their teams from other businesses, led by a certified Business Performance Coach.
Starts Monday, January 4, 2027
50% off ends in 00d 00h 00m 00s
One-on-one
Marketing Performance Coaching
A 13-week coaching cycle with your Business Performance Coach: twelve sections, one a week, a system implemented each week, unlimited coach contact in between. Start any day.
Your whole team
Marketing Team Training
The same marketing message for you and your entire team, delivered in your style and customised to your business.
Next Marketing Masterclass
Starts Monday, January 4, 2027
Setup session Monday at 4:00 p.m. Pacific, then twelve live sessions on Thursdays, 4:00 to 5:00 p.m. Pacific, online. We reach out the week before with your assessments and what to expect.
50% off ends in
Offer ends December 15, 2026, or sooner if the five seats are taken.
January offer
First five registrations get 50% off
Includes a complimentary marketing assessment ($99 value). Seat reservation, the two ways to pay and the refund policy are all on the intake page.
Who this is for
Owners whose marketing is whatever got posted this week. Businesses spending on advertising with no idea what came back. Anyone who needs more of the right leads, not just more leads.
What gets installed
Marketing math and the five ways to grow. A defined ideal customer and a clear point of difference. A conversion process from enquiry to sale. A 90-day marketing calendar, and the metrics to track it every week.
What the marketing training covers
The same twelve parts whichever way you choose: twelve weekly sessions in the Masterclass, or twelve sections in one-on-one coaching and team training.
1 of 12
Marketing math and the five ways
How small improvements in a few numbers compound, and which numbers to start tracking now.
2 of 12
Defining your ideal customer
Who you serve best, what they want, and how to attract more of them.
3 of 12
Brand, differentiation and journey
A clear point of difference, strong positioning, and a customer experience that converts.
4 of 12
Boosting margins and average sale
Bundling, pricing and cross-selling done the smart way.
5 of 12
Conversion rate and sales process
Turning more leads into paying customers with a better offer, follow-up and process.
6 of 12
Repeat business and loyalty
Keeping customers longer and buying more with the Ladder of Loyalty.
7 of 12
Social media strategy
What works and what does not when social media has to produce leads.
8 of 12
Website and SEO that works
Getting found online with practical SEO and a website that converts.
9 of 12
Direct marketing
Email, mail and the phone, still effective when done properly.
10 of 12
Referral and relationship marketing
Strategic alliances, networks and word of mouth, built on purpose.
11 of 12
Build a 90-day marketing calendar
Pulling it all together into a campaign calendar your team can follow.
12 of 12
Marketing metrics and review
Tracking, measuring and improving, with accountability built in.
Our 7-Point Guarantee
Every Avid business performance coaching program carries our 7-Point Guarantee.
Tell us what you are after
Which kind of marketing help are you looking for?
Pick one of the three, tell us a little about your marketing situation, and a Business Performance Coach will reach out to you soon. If you would rather talk now, call 778-653-9911 or book thirty minutes with Brenden.
Not sure which format? Talk to a Business Performance Coach.
Thirty minutes. No pressure. You will leave knowing which one fits.
The other areas we build
Business | Sales | Management | Leadership | High Performance Teams | Engage & Grow | For Your Leaders
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