Marketing Performance Coaching. One‑on‑one
Marketing training that sticks, one-on-one.
13 weeks. 12 sections. Massive results.
One section a week with your own Business Performance Coach, with a marketing system implemented in your business every week. Unlimited contact in between. Start any day.
Who this is for
For the person the business depends on
The owner doing the marketing
You carry the marketing yourself
You want a plan and a weekly rhythm that fits around running the business.
The marketer you are developing
One person you want to bring up fast
Someone who needs proper marketing training and a weekly standard to work to.
The owner handing marketing over
Passing marketing to someone else
You need the plan, the message and the numbers documented before you can step back.
The frame we work in
Be x Do = Have
Results come from who you are being and what you are doing, consistently. We work on both, every week.
Be
Who you need to be as the owner of your marketing
Decisive, consistent and measuring everything, so marketing becomes a habit instead of an event.
Do
What you need to do to bring in the right leads
Know your numbers, define your customer, sharpen the message, run campaigns and follow up, every week.
Have
A steady flow of the right leads
A calendar that runs, numbers you can see, and growth that does not depend on your spare time.
How it runs
One quarter, one-on-one, one system a week
The cycle is 13 weeks: one week to onboard and plan, then twelve weekly sessions. Private, online or in person, and you can start any day.
Week 1
Onboard and plan
Your assessment, your current numbers and your targets for the quarter. We agree what gets built, in what order.
Weeks 2 to 13
A section, a session, a system
Each week covers one section. You meet your Business Performance Coach one-on-one to work through it, apply it to your business, and implement one marketing system that week.
In between
Unlimited coach contact
Email, text or phone your Business Performance Coach between sessions: questions, a second opinion, feedback on your work. Within reason, as often as you need.
The twelve sections we cover
Section 1
Marketing math and the five ways
How small improvements in a few numbers compound, and which numbers to start tracking now.
Section 2
Defining your ideal customer
Who you serve best, what they want, and how to attract more of them.
Section 3
Brand, differentiation and journey
A clear point of difference, strong positioning, and a customer experience that converts.
Section 4
Boosting margins and average sale
Bundling, pricing and cross-selling done the smart way.
Section 5
Conversion rate and sales process
Turning more leads into paying customers with a better offer, follow-up and process.
Section 6
Repeat business and loyalty
Keeping customers longer and buying more with the Ladder of Loyalty.
Section 7
Social media strategy
What works and what does not when social media has to produce leads.
Section 8
Website and SEO that works
Getting found online with practical SEO and a website that converts.
Section 9
Direct marketing
Email, mail and the phone, still effective when done properly.
Section 10
Referral and relationship marketing
Strategic alliances, networks and word of mouth, built on purpose.
Section 11
Build a 90-day marketing calendar
Pulling it all together into a campaign calendar your team can follow.
Section 12
Marketing metrics and review
Tracking, measuring and improving, with accountability built in.
What you leave with
A marketing system you own and run
1
Marketing math
The handful of numbers that drive growth, tracked every week, so you know which ones to improve.
2
A defined ideal customer
Who you serve best, what they want, and where to find more of them.
3
A clear message
A point of difference and positioning that stop you competing on price.
4
A conversion process
From enquiry to sale, with follow-up that turns more leads into customers.
5
Repeat and referral systems
Loyalty, referrals and alliances built on purpose, not left to chance.
6
A 90-day marketing calendar
Campaigns your team can run, with the tracking sheet that goes with it.
Investment and guarantee
Quoted to your business, with our 7-Point Guarantee
Investment
A custom quote after a short conversation
Marketing performance coaching is quoted to your business and your goals. Thirty minutes with Brenden De Silva, our Business Development Manager, is enough to put a number to it.
Guarantee
Our 7-Point Guarantee applies
Every Avid business performance coaching program carries our 7-Point Guarantee. If the coaching is not delivering, we fix it or you do not pay for it.
Tell us what you are after
Ask about marketing performance coaching
Tell us a little about your marketing situation and a Business Performance Coach will reach out to you soon. If you would rather talk now, call 778-653-9911 or book thirty minutes with Brenden.
The other two ways to get it
Not the right fit? Pick another door.
In a group
Marketing Masterclass
Twelve weekly live sessions with owners and their teams from other businesses. Next intake Monday, January 4, 2027. First five registrations get 50% off.
Your whole team
Marketing Team Training
The same marketing message for you and your entire team, delivered in your style and customised to your business.
Our 7-Point Guarantee
Every Avid business performance coaching program carries our 7-Point Guarantee.
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