For Your Leaders. CEO and executive business performance coaching.
The people who run the business, coached the way the owner is.
Private weekly business performance coaching for owner-CEOs, appointed CEOs and executives, on the same business performance coaching cycle as the owner: 13-week cycles, quarterly planning, annual alignment. Scoped to the role, for as long as they hold it.
Who this is for
Owner-CEOs who have stepped back from the day to day and need to lead differently. CEOs and general managers appointed to run a business that someone else built. Executives such as a COO, a sales director or an operations lead who now carry a result, not just a task. Leaders whose decisions shape the business, with nobody to think them through with.
What changes
Every week, in private, your leader works with a Business Performance Coach on the role: the numbers they own, the decisions in front of them, the people they lead and the habits that make those people follow. Objectives for the role are agreed at the start of each 13-week cycle and reviewed at the end. The business gets a leader who runs their part of it to a plan, and the owner gets to stop being the backstop.
Two seats, two pages
CEO Performance Coaching and Executive Performance Coaching
The same weekly, private program, scoped to the seat the person holds. A CEO carries the whole business; an executive carries one part of it. The objectives, the numbers and the people are different, so the work is different.
CEO Performance Coaching
For the person running the whole business
Owner-CEOs who have stepped back from the day to day, and appointed CEOs or general managers running a business someone else built. The role is the business: its direction, its numbers and the leaders underneath them.
- The plan for the year and the 90-day priorities, owned and reviewed
- Profit, cash and the handful of numbers a CEO must know every week
- Building and leading the leadership team, so the business runs without the CEO in every decision
- Working with the owner or the board on what the business is for and where it is going
Executive Performance Coaching
For the person running one part of it
A COO, a sales director, an operations lead, a general manager of a division: executives who now carry a result for their area, not just a task list, and have nobody to think it through with.
- The objectives for their function, agreed each 13-week cycle and measured at the end
- Their own numbers: the leads, the margin, the throughput, the people measures
- Running their team: delegation, one-on-ones, accountability and the habits that make people follow
- Lining their plan up with the owner’s plan at GrowthCLUB, so there is one plan
What is included
One leader, one Business Performance Coach, one rhythm. Scoped to the role.
Every week
Private one-on-one business performance coaching
A weekly private session for the leader with their own Business Performance Coach. Confidential. The role, the numbers, the next decision.
13 weeks at a time
Role objectives, agreed and reviewed
Clear objectives for the role are set at the start of every 13-week cycle and measured at the end, then reset for the next.
Every quarter
Planning with the owner and the team
Leaders join GrowthCLUB and the quarterly plan, so their objectives and the business plan are the same plan.
Once a year
Annual alignment
The year measured, the next one set, with the owner and the leadership team in the same room.
The leader’s craft
Leadership installed, not lectured
Vision, communication, decision making, delegation and accountability, built into weekly habits over the cycle.
Certified
ActionCOACH CEO Program certified
Avid is certified to deliver the ActionCOACH CEO Program, and delivers CEO and executive business performance coaching the Avid way: weekly, one-on-one, on the cycle.
Investment
CEO and executive business performance coaching is scoped to the role and the business, so there is no set price on this page. Tell us about the role and we will quote it.
Guarantee: role objectives agreed at the start of each 13-week cycle, found within 17 weeks or business performance coaching continues free until they are, re-evaluated every cycle. Points 2 to 7 of our 7-Point Guarantee apply as well.
Leading a team rather than a business? The Leadership Masterclass and the Management Masterclass are on Build Your Team.
How it starts
- Talk about your leaders. Thirty minutes with a Business Performance Coach about the role and what it needs to deliver.
- Scope the role. Objectives, numbers and cadence agreed with the owner and the leader.
- Alignment. Building the right business for the right life: the business plan and the role plan, lined up.
- The cycle begins. Weekly private sessions, quarterly planning, annual alignment, for as long as they hold the role.
How the business performance coaching cycle works
A year is four quarters. Every quarter runs the same way, so the habits hold and the business keeps moving when you are not watching it.
Every quarter
GrowthCLUB planning day
A full day with other members to review the last 90 days and write the plan for the next 90. Members bring their team.
The week after
Lock in the plan
A business performance coaching session to set priorities, numbers and who owns what.
13 weeks
Run the cycle
Your coaching rhythm, weekly or monthly by program, your numbers reviewed, systems installed one at a time: one week to plan, twelve to execute. Masterclasses run on the same cycle.
Once a year
Annual alignment
Step back, measure the year, and set the next one. Then the cycle starts again.
Our 7-Point Guarantee
Every Avid business performance coaching program carries our 7-Point Guarantee.
Not sure which program? Talk to a Business Performance Coach.
Thirty minutes. No pressure. You will leave knowing which one fits, or whether the trial is the right first step.
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