Sales. One of the seven areas we build.

Sales training that sticks.

Full sales training, prospecting to closing, plus the systems and processes that turn it into consistent sales. Pick how you want it delivered: all three run on the same 13-week cycle. Not sure which? Talk about your sales performance with Brenden, our Business Development Manager, in thirty minutes.

In a group

Sales Masterclass

Twelve weekly live sessions with Darrick Boyes and owners and salespeople from other businesses.

Starts Monday, January 4, 2027
50% off ends in 00d 00h 00m 00s

Join the January intake →

One-on-one

Sales Performance Coaching

A 13-week coaching cycle with your Business Performance Coach: twelve sections, one a week, a system implemented each week, unlimited coach contact in between. Start any day.

See one-on-one coaching →

Your whole team

Sales Team Training

The same sales message for you and your entire team, delivered in your style and customised to your industry, scripts, CRM and comp model.

See team training →

Next Sales Masterclass

Starts Monday, January 4, 2027

Setup session Monday at 8:00 a.m. Pacific, then twelve live sessions on Tuesdays, 8:00 to 9:00 a.m. Pacific, online. We reach out the week before with your assessments and what to expect.

50% off ends in

00days:00hrs:00min:00sec

Offer ends December 15, 2026, or sooner if the five seats are taken.

Join the January intake →

January offer

First five registrations get 50% off

Includes a complimentary sales assessment ($99 value). Seat reservation, the two ways to pay and the refund policy are all on the intake page.

Who this is for

Owners who are still the best salesperson in the business. Sales managers whose team closes when they are in the room and stalls when they are not. A new salesperson who needs to get up and going fast.

What gets installed

A written sales process from first contact to close. Qualifying criteria. A follow-up cadence that runs on reminders, not memory. Weekly numbers: leads, conversion rate, average sale. A commission structure for your sales team. And the habits and rituals that keep all of it running when you are not watching.

What the sales training covers

The same twelve parts whichever way you choose: twelve weekly sessions in the Masterclass, or twelve sections in one-on-one coaching and team training.

1 of 12

Mindset and professionalism of sales

What separates a sales professional from a transactional seller, and the standards you hold yourself to.

2 of 12

Beliefs

The beliefs and internal stories that decide your results, and how to replace the ones that cost you sales.

3 of 12

Communication and engagement

Building rapport fast, asking better questions, and engaging prospects with confidence.

4 of 12

Prospecting, qualifying and targeting

Where your best prospects are, how to reach them, and how to spend your time on the ones most likely to buy.

5 of 12

Lead qualification

Need, budget, authority and timing: a repeatable way to qualify so your pipeline stops lying to you.

6 of 12

Technique and the sales conversation

The tactical skills that guide a prospect through the buying decision without pressure.

7 of 12

Negotiation and objection handling

Handling price, timing and "let me think about it", and negotiating on value instead of discount.

8 of 12

Understanding your competition

Where you are different, where you are not, and how to position your value against the alternatives.

9 of 12

Database and tools

Your CRM, your follow-up cadence and the numbers to track every week so the system runs on reminders, not memory.

10 of 12

Customer service and support

Turning the sale into retention, referrals and repeat business.

11 of 12

The close

Buying signals, timing, and closing techniques that feel natural to you and to the buyer.

12 of 12

Scripts, action and delivery

Your scripts, your written sales process and your 90-day action plan, ready to run.

Owners who have done it

Real owners, in their own words. Nobody was scripted.

Rob Semeniuk
On the Sales Masterclass

Kari Enns
Building confidence in sales

Mimi Ko, TK Graphics
Took the Sales Masterclass again, this time with her team

Angelo Manousiadis
★★★★★

From helping us get laser focused on our mission and what is important to our business, to actual tangible and measurable increases in sales conversion, working with him has been transformational.

Google review
Michael Miller
★★★★★

Best sales training known. Great team building personality training.

Google review
Jason Pereira
★★★★★

They have made amazing improvements to my company, not only in helping to increase sales and profit, but also in increasing the overall structure of my time, reducing chaos with running the company and helping me expand to new markets!

Google review
Rooted Management
★★★★★

He was quite professional with his insight and direction towards our view of sales and marketing and was exceptional to talk with.

Google review
Angelo Manousiadis
★★★★★

From helping us get laser focused on our mission and what is important to our business, to actual tangible and measurable increases in sales conversion, working with him has been transformational.

Google review
Michael Miller
★★★★★

Best sales training known. Great team building personality training.

Google review
Jason Pereira
★★★★★

They have made amazing improvements to my company, not only in helping to increase sales and profit, but also in increasing the overall structure of my time, reducing chaos with running the company and helping me expand to new markets!

Google review
Rooted Management
★★★★★

He was quite professional with his insight and direction towards our view of sales and marketing and was exceptional to talk with.

Google review

Our 7-Point Guarantee

Every Avid business performance coaching program carries our 7-Point Guarantee.

Tell us what you are after

Which kind of sales help are you looking for?

Pick one of the three, tell us a little about your sales situation, and a Business Performance Coach will reach out to you soon. If you would rather talk now, call 778-653-9911 or book thirty minutes with Brenden.

Not sure which format? Talk to a Business Performance Coach.

Thirty minutes. No pressure. You will leave knowing which one fits.

The other areas we build

Business  |  Marketing  |  Management  |  Leadership  |  High Performance Teams  |  Engage & Grow  |  For Your Leaders

Trusted By

Proud Member Of

Greater Langley Chamber of Commerce member
YESS Young Entrepreneur Smart Start
Surrey Board of Trade member
Kamloops and District Chamber of Commerce member
Cloverdale District Chamber of Commerce member