How Avid Business Performance Group handles your personal information
Last updated: November 9, 2026
Avid Business Performance Group Inc. (“Avid”, “we”, “us”) is a business performance coaching firm in British Columbia, powered by ActionCOACH Global. This policy explains what personal information we collect through avidactioncoach.com and our forms, booking pages, events and programs, why we collect it, and the choices you have. We follow British Columbia’s Personal Information Protection Act (PIPA) and, where it applies, Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
Information you give us
When you fill in a form, apply for the 2-Week Business Performance Trial, book a call or session, register for an event, complete a survey or scorecard, chat with us on the website, or become a client, we may collect:
- your name, email address, phone number and business name;
- information about your business, such as your industry, team size, goals, challenges and, if you choose to share them, your numbers;
- your answers to surveys, assessments and scorecards;
- notes and recordings from coaching sessions and calls, when you are told in advance and agree;
- billing details for programs you buy. Card payments are handled by our payment processor; we do not store full card numbers.
Information collected automatically
Like most websites, ours uses cookies and similar tools to keep the site working and to understand how people use it. These include:
- Google Analytics and Google Tag Manager, which show us which pages are visited and how people find us;
- Google Ads, which measures whether our ads lead to enquiries;
- Microsoft Clarity, which shows how visitors move through a page (for example clicks and scrolling) so we can improve it;
- our chat and booking tools, which remember your conversation and appointments;
- YouTube, for the videos shown on our pages.
These tools may collect your IP address, browser and device type, pages viewed and the website that sent you to us. You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with Google’s browser add-on.
How we use your information
- to answer your enquiry and book calls, sessions and events;
- to deliver our coaching, training, planning and membership programs, and to track your progress;
- to send you information you asked for, and, with your consent, news about our programs, events and resources;
- to bill you and keep business records;
- to improve our website, programs and service.
We do not sell your personal information.
Calls, texts and email
When you give us your phone number or email address, you consent to us contacting you as described on our Communication Consent page. You can withdraw that consent at any time: reply STOP to any text message, click unsubscribe in any email, or contact us using the details below.
Who we share it with
We share personal information only with service providers who help us run our business, and only what they need to do that work. These include our website host, our customer relationship and booking system, our email and text messaging tools, our video meeting and recording tools, our payment processor, and the analytics and advertising tools listed above. They are required to protect your information and use it only for the services they provide to us. We may also share information when the law requires it.
Where your information is stored
Some of our service providers store information outside Canada, including in the United States. When that happens, your information is protected by our agreements with those providers, but it may be accessible to courts and authorities in those countries under their laws.
How long we keep it
We keep personal information only as long as we need it for the purposes above, or as long as the law requires (for example, financial records). When we no longer need it, we delete it or make it anonymous.
How we protect it
We use reasonable safeguards to protect your information, including password-protected systems, limited access for our team, and secure (encrypted) connections on our website. No system is perfectly secure, so please contact us right away if you think your information has been put at risk.
Your choices and rights
You can ask to see the personal information we hold about you, ask us to correct it, or withdraw your consent to how we use it, subject to legal or contract limits. We will answer within 30 days. We may need to confirm your identity first.
Children
Our website and programs are for business owners and their teams. We do not knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it last changed.
Contact us
Questions or requests about your personal information can go to our Privacy Officer:
Avid Business Performance Group Inc.
Attention: Privacy Officer
18669 52nd Avenue, Unit 108, Surrey, BC
Email: support@avidactioncoach.com
Phone: 778-653-9911
If you are not satisfied with our answer, you can contact the Office of the Information and Privacy Commissioner for British Columbia.