Frequently Asked Questions

What is business performance coaching?

Business performance coaching is working on the business, not just in it, with a Business Performance Coach beside you on the rhythm of your program: weekly in most programs, monthly in MasterMIND, quarterly in PlanningCLUB. We install a system (ABOS, the ActionCOACH Business Operating System), review your numbers, and hold you to the plan you wrote. The goal of every program is the same: a business that performs without depending on you.

It rests on four things: a community of other owners so you are not doing this alone, accountability so things actually get done, education you can put to work straight away, and results you can measure.

Why would I work with a Business Performance Coach?

Three reasons owners give us most often:

  • An outside view. It is hard to see the whole picture when you are in the middle of it. Your Business Performance Coach sees what is in the way and where the quickest gains are.
  • A proven system. The 6 Steps framework and ABOS have been refined by ActionCOACH over 30 years. You are not guessing.
  • Accountability. Big companies have boards that demand results. Most owners have nobody. We fill that seat.

Most owners come to us for help with time, team and money: fewer hours, people who follow through, and more profit and cash.

Who is ActionCOACH, and what is Avid's relationship with them?

ActionCOACH was founded by Brad Sugars in 1993 and describes itself as the world’s #1 business coaching organization, with coaching offices in more than 80 countries. Avid Business Performance Group is powered by ActionCOACH Global: we use its methods, education and tools, and deliver them the Avid way, with a local Business Performance Team in British Columbia.

What types of businesses do you work with?

Trades and construction, professional practices, manufacturers, restaurants, service businesses, technology companies and more. The industry matters less than the owner. Our best members want to grow, are open to feedback and are prepared to do the work between sessions.

How much does it cost?

Membership starts at $249.95 a month before GST for PlanningCLUB, with more support at each level. 1:1 Business Performance Coaching is a custom program, so it is quoted to fit who is being coached and how. Masterclasses are $2,500 before GST per participant for a 13-week cycle, and the four core Masterclasses are included in ActionCLUB. The 2-Week Business Performance Trial is complimentary. Compare every program on Grow Your Business.

How will my business grow?

Three ways, working together: education (strategies, tools and training you can apply this week), a Business Performance Coach with real business experience, and accountability that keeps you on the actions that move the numbers. You will see it in the measures that matter: profit, cash flow, sales, team performance and your own time.

Which program is right for me?

Start with what you want to achieve and how much support you want. Many owners begin with the complimentary 2-Week Business Performance Trial: four sessions on your numbers, after which we recommend the program that fits, and you decide together with your Business Performance Coach. If you prefer to compare first, see Grow Your Business.

How can I be sure it will work for my business?

Your industry expertise plus our business expertise is the combination that works. We help with sales, marketing, leadership, hiring, systems and finance, and you apply it to a business you already know inside out. We only take on committed owners, and every program carries our 7-Point Guarantee.

How long before I see results?

It varies by business and by program. Some owners see quick wins in the first few weeks, usually around time and cash. Bigger changes to profit and team take a cycle or two, because they involve habits and sometimes beliefs. Every program has a guarantee window set out in our 7-Point Guarantee.

How do I find the right Business Performance Coach for me?

Fit matters as much as expertise. Every Avid Business Performance Coach is ABOS Certified and ActionCOACH Certified, so the choice comes down to who you connect with. The 30-minute Fit Call and the 2-Week Business Performance Trial are there so you can find out before committing. You can also meet the team on Our Business Performance Team.

Is it worth it?

Members measure it in cash flow, profit, business value, team performance, less stress and more time away from the business. You also join a community of owners who hold each other to a higher standard. Read what they say on our pages, or watch their stories.

How long do I need to stay in a program?

For as long as you want to keep improving. Most owners start with a 13-week cycle or a year of membership and continue because they see the value. Businesses that keep learning keep winning, the same way great teams keep their coaching staff.

Will this mean more work for me?

Not for long. The first thing we usually do is stop you spending time on work that does not grow the business. In the first cycle most owners free up several hours a week. The point is better results from the hours you already work, not more hours.

How will I find the time?

We help you decide where your time is best spent, improve your team’s productivity and learn to delegate properly. Then we hold you to it. Your weekly commitments go on a focus sheet that you and your Business Performance Coach review together.

Will I need to spend money to implement what I learn?

Some strategies cost nothing beyond a change in how you do things. Others, such as hiring, marketing or new systems, need investment. We look at how fast your business can grow profitably and plan accordingly. Growth should be funded, not stressful.

Can you also train or coach my people?

Yes. Sales, marketing, management, leadership, high performance teams and engagement, delivered three ways: a Masterclass alongside people from other businesses, one-on-one with a Business Performance Coach, or privately for your whole team. See Build Your Team.

What results have other owners seen?

More profit, more predictable sales, teams that run without the owner, and in some cases businesses built to sell. Do not take our word for it: every page on this site carries real reviews and client videos.

Why do you focus on time, team and money?

Because that is where an owner feels it. Time: a well-run business gives you hours back. Team: the right people, taking ownership, so progress does not depend on you. Money: sales, cash flow and profit that let you invest in the business and in your life.

Is the program tailored to my business?

Yes. The system is proven, and how we apply it is built around your industry, your team and your goals. Every cycle ends with a 90-day plan you wrote for your own business.

Do I have to do planning?

Yes. Planning is the first thing we install. Daily, weekly and quarterly rhythms make it simple: Daily FROG, Weekly LION, Monthly PULSE, Quarterly GrowthCLUB and Annual Alignment. Plan it, run it, see it.

Is there a technology platform?

Yes. Members use the coaching portal to plan, track their numbers and report progress, plus an online learning library for the Masterclasses.

What are the 13-week cycles?

Every Masterclass and one-on-one program runs as a 13-week cycle: an intro call and first session in week one, then twelve weekly sessions (the 12-week Masterclass ActionCOACH runs worldwide, fitted to one quarter) with homework between them. It is long enough to install a system and build the habit, and short enough to fit a quarter.

Are there local events?

Yes. Public events include the 6 Steps to a Better Business workshop and ActionBUSINESS Networking. GrowthCLUB quarterly planning and MasterMIND Day are for members. See Events.

Is there a guarantee?

Yes. Every program carries our 7-Point Guarantee, provided you do your part. Read it in full on Our Guarantee.

How do we get started?

Talk about your business with us, or book the complimentary 2-Week Business Performance Trial. If you would rather start on your own, download the free 6 Steps scorecard and eBooks on Free Tools.

Still have a question?

Talk about your business with one of our Business Performance Coaches. Thirty minutes, no pressure. We will tell you plainly whether we can help, and which program fits.