Executive Performance Coaching. One-to-one coaching for the executive seat.
You carry one part of the business. Make it the part that works.
Private, weekly executive performance coaching for executives who own a result, not just a task list: a COO, a sales director, an operations lead, a general manager of a division, or a rising leader being prepared for a bigger seat. Executive presence, decisions, your team and your numbers, on the same 13-week cycle, quarterly planning and annual alignment as the owner.
Sound familiar?
Four things executives tell us in the first conversation
They are the normal pressures of a seat that is measured on a result. The coaching is where they get worked on instead of carried.
1
“I was promoted for doing the work. Now I am judged on a number.”
The skills that earned the seat are not the skills the seat needs. Nobody said so, and nobody is teaching the new ones.
2
“My team needs me for everything.”
Delegation, one-on-ones and accountability sound simple until you are the one who has to let go of the work and hold people to it.
3
“I have the owner above me and my peers beside me, and nobody for me.”
Managing up, managing across and making your case for what the function needs, without a sounding board who is not your boss.
4
“I do not know how I am landing.”
Presence, communication and the way decisions get made: the things everyone notices and nobody tells an executive to their face.
Who this is for
Executives who were promoted for being good at the work and are now measured on a result: the sales number, the margin, the throughput, the customer experience. Senior managers who run a function with people under them and an owner or CEO above them. Emerging leaders being prepared for a bigger seat. Experienced executives who want a sounding board that is not their boss.
What changes
Every week, in private, you work with your own Business Performance Coach on your function and on yourself in the seat: its objectives for the cycle, its numbers, your team, your presence and the decisions in front of you. Objectives for the role are agreed at the start of each 13-week cycle with you and the owner or CEO, and measured at the end. Your part of the business runs to a plan that lines up with the owner’s plan, your team carries more of it, and the owner stops having to check. You are matched with the Business Performance Coach whose experience fits the function.
What we work on
Leadership, teams, strategy, results
ActionCOACH executive coaching organises an executive’s work into four results areas and four things every executive has to manage: yourself, others, operations and whatever just happened. We work that map the Avid way: every week, one-on-one, on the 13-week cycle, with your numbers reviewed as you go.
Results area 1
Leadership
Executive presence, influence and the decisions your seat has to make. Vision for your function, communication that lands, and the habits that make people follow.
Results area 2
Teams
Running your people rather than doing their jobs: hiring, delegation, one-on-ones, accountability, morale and alignment, through every stage of a team’s life.
Results area 3
Strategy
Your function’s plan lined up with the owner’s plan: objectives for each 13-week cycle, the systems and processes that make it run, and the thinking a senior role requires.
Results area 4
Results
Your scoreboard: the leads, the margin, the throughput, the people measures. Performance linked to numbers daily, weekly, monthly and quarterly, so the result you own is visible to you first.
Managing yourself and current issues
Resilience, emotional intelligence, the unexpected
Confidence, time, stress and energy, and how you respond when a competitor, a market shift or a blindsiding event lands on your desk. Tools you can use the same week.
Assessments
Know how you land
DISC and DISC + Motivators in the first cycle, with 360-degree feedback and emotional intelligence assessments when they will change something. Insight turned into a personal development plan, not a report in a drawer.
Concepts: the ActionCOACH executive coaching system (Action 4 Results, the FIT 4 ACTION tools and its assessment suite). Delivery: Avid’s, weekly and private on the 13-week cycle, scoped and quoted to the role.
What is included
One executive, one Business Performance Coach, one rhythm. Scoped to the function.
Every week
Private one-on-one business performance coaching
A weekly private session for the leader with their own Business Performance Coach. Confidential. The role, the numbers, the next decision.
13 weeks at a time
Role objectives, agreed and reviewed
Clear objectives for the role are set at the start of every 13-week cycle and measured at the end, then reset for the next.
Every quarter
Planning with the owner and the team
Leaders join GrowthCLUB and the quarterly plan, so their objectives and the business plan are the same plan.
Once a year
Annual alignment
The year measured, the next one set, with the owner and the leadership team in the same room.
The leader’s craft
Leadership installed, not lectured
Vision, communication, decision making, delegation and accountability, built into weekly habits over the cycle.
Certified
ActionCOACH certified
Avid is certified to deliver the ActionCOACH CEO Program, and delivers Executive Performance Coaching the Avid way: weekly, one-on-one, on the cycle.
Investment
Executive Performance Coaching is scoped to the role and the business, so there is no set price on this page. Tell us about the role and we will quote it.
Guarantee: role objectives agreed at the start of each 13-week cycle, found within 17 weeks or business performance coaching continues free until they are, re-evaluated every cycle. Points 2 to 7 of our 7-Point Guarantee apply as well.
Running the whole business rather than one part of it? That is CEO Performance Coaching. Leading a team rather than a function? The Leadership Masterclass and the Management Masterclass are on Build Your Team.
How it starts
- Talk about the role. Thirty minutes with a Business Performance Coach about the role and what it needs to deliver.
- Scope the role. Objectives, numbers and cadence agreed with the owner and the leader.
- Alignment. Building the right business for the right life: the business plan and the role plan, lined up.
- The cycle begins. Weekly private sessions, quarterly planning, annual alignment, for as long as they hold the role.
How the business performance coaching cycle works
A year is four quarters. Every quarter runs the same way, so the habits hold and the business keeps moving when you are not watching it.
Every quarter
GrowthCLUB planning day
A full day with other members to review the last 90 days and write the plan for the next 90. Members bring their team.
The week after
Lock in the plan
A business performance coaching session to set priorities, numbers and who owns what.
13 weeks
Run the cycle
Your coaching rhythm, weekly or monthly by program, your numbers reviewed, systems installed one at a time: one week to plan, twelve to execute. Masterclasses run on the same cycle.
Once a year
Annual alignment
Step back, measure the year, and set the next one. Then the cycle starts again.
Our 7-Point Guarantee
Every Avid business performance coaching program carries our 7-Point Guarantee.
Not sure which program? Talk to a Business Performance Coach.
Thirty minutes. No pressure. You will leave knowing whether Executive Performance Coaching fits the role, and what the first 13 weeks would be.
Build your team
Sales | Marketing | Management | Leadership | High Performance Teams | Engage & Grow | For Your Leaders
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