Sales Masterclass. January intake
Sales training that sticks.
Twelve weekly live sessions with Darrick Boyes, Founder of Avid Business Performance Group, for established business owners and the people who sell for them. Full sales training, from prospecting and sales conversations to objection handling and closing, plus the systems and processes that turn it into consistent sales week after week. The first five registrations get 50% off.
50% off ends in
Starts
Monday, January 4, 2027
8:00 a.m. Pacific, online
The January offer
First five registrations: 50% off
The first five people to register for the January intake pay CA$1,250, taxes included, instead of the regular CA$2,500. Pay in full, or two payments of CA$625 thirty days apart. The offer closes December 15, 2026 or when the five seats are taken, whichever comes first.
Not sure yet
Talk it through first
Thirty minutes with Brenden De Silva, our Business Development Manager. He will tell you plainly whether the Masterclass, one-on-one sales performance coaching or training for your whole team is the better fit. No pressure either way.
The current reality
Most businesses do not have a sales problem. They have a process problem.
If any of this sounds familiar, the gap is usually the system, not the effort.
Inconsistent sales
Revenue swings month to month
Highs and lows with no clear reason behind them, because nothing is measured from first contact to close.
Referral dependence
The pipeline is word of mouth
Most of your work comes in by referral, not through a process you control and can turn up when you need to.
Leads without follow-up
Good opportunities go cold
Nobody owns a follow-up cadence, so the enquiry that was warm on Monday is forgotten by Friday.
Owner dependence
Selling stops when you stop
You are still the best salesperson in the business, and the business has no sales system beyond you.
Discomfort at the close
Hesitating when it is time to ask
You or your team leave conversion on the table because asking for the sale feels pushy.
Missed conversions
Deals in front of you do not close
Opportunities you already have slip away because the steps between interest and decision are unclear.
Who this is for
Built for established business owners who sell, and the people who sell for them
If you sell
You run the company and most sales conversations
You need a structured process that turns ad hoc calls into a repeatable prospecting, qualifying and follow-up cadence, in the tools you already use.
If you lead a sales team
Your people sell, but not to one standard
You want shared scripts, clear stages, accountability numbers and a sales-team compensation model you can actually run.
If you sell for a living
Executives and career sales professionals
You want a real process behind your results, and a group of peers working on the same problems at the same time.
This is a fit if you
Will do the work
You will apply each week to a live business during the twelve sessions, bring your real numbers, and come to every session prepared.
This is not a fit if you want
Videos without implementation
Passive learning, a CRM built for you by someone else, or a guaranteed revenue number without doing the implementation. We promise a working process and adoption, not a revenue figure.
What you leave with
Company outcomes, not just theory
You walk away with concrete, reusable assets in the tools you already use. Results vary with implementation, and the assets stay either way.
1
Better quality sales conversations
Prospecting, discovery and qualification scripts that raise the quality of every conversation you or your team run.
2
Follow-up that runs on reminders
A documented prospecting and follow-up cadence installed in your CRM or tools, so nothing slips.
3
Visibility from your numbers
Pipeline stages in your own CRM plus a weekly scoreboard that shows what is working and what is not.
4
Clear team standards
Shared scripts, stages and a sales-team compensation model template, so standards are explicit, not assumed.
5
A process the team keeps using
Closing, post-sale follow-up and referral routines built into a weekly rhythm that survives after session twelve.
6
Workbooks and weekly implementation
Workbooks, handouts and weekly coached implementation, so the system gets installed, not just discussed.
How it runs
The schedule, and how a week works
The Masterclass runs on a 13-week cycle: one week to onboard and plan, then twelve weekly sessions. That is why ActionCOACH calls it a 12-week Masterclass. Everything is online, so you can join from anywhere.
The week before
We reach out with everything you need
Login details, your workbook (printed or as files), your complimentary sales assessment and what to expect, so you arrive ready.
Monday, January 4, 2027
Setup and orientation, 8:00 a.m. Pacific
A walk-through of the resources, the homework rhythm and the systems, with time for your questions. Attending this session is part of the refund policy.
Tuesdays from January 5
Twelve live sessions, 8:00 to 9:00 a.m. Pacific
One hour each week, live with Darrick Boyes. Each session ends with a commitment for the week, and the next one starts with your numbers.
Learn it, then apply it
Brad Sugars teaches the lesson. Darrick coaches the week.
Between sessions you work through a video lesson from Brad Sugars, founder of ActionCOACH. In the live session you apply it to your own business, review the work and build the next piece of your sales process.
Led live by
Darrick Boyes
Founder, Avid Business Performance Group, powered by ActionCOACH Global. ABOS certified | ActionCOACH certified
Darrick Boyes is the Founder and facilitator at Avid Business Performance Group, powered by ActionCOACH Global, with 25+ years of business and sales experience. He facilitates the weekly live sessions himself and coaches participants through installing their own sales systems, so what you learn on Tuesday is working in your business by Friday.
You are not watching a course. You are in the room with the person who built the program and runs it.
What the twelve sessions cover
Session 1
Mindset and professionalism of sales
What separates a sales professional from a transactional seller, and the standards you hold yourself to.
Session 2
Beliefs
The beliefs and internal stories that decide your results, and how to replace the ones that cost you sales.
Session 3
Communication and engagement
Building rapport fast, asking better questions, and engaging prospects with confidence.
Session 4
Prospecting, qualifying and targeting
Where your best prospects are, how to reach them, and how to spend your time on the ones most likely to buy.
Session 5
Lead qualification
Need, budget, authority and timing: a repeatable way to qualify so your pipeline stops lying to you.
Session 6
Technique and the sales conversation
The tactical skills that guide a prospect through the buying decision without pressure.
Session 7
Negotiation and objection handling
Handling price, timing and "let me think about it", and negotiating on value instead of discount.
Session 8
Understanding your competition
Where you are different, where you are not, and how to position your value against the alternatives.
Session 9
Database and tools
Your CRM, your follow-up cadence and the numbers to track every week so the system runs on reminders, not memory.
Session 10
Customer service and support
Turning the sale into retention, referrals and repeat business.
Session 11
The close
Buying signals, timing, and closing techniques that feel natural to you and to the buyer.
Session 12
Scripts, action and delivery
Your scripts, your written sales process and your 90-day action plan, ready to run.
What is included
Everything in your registration
Welcome outreach and setup
Assessments and a welcome outreach the week before, then the Monday setup session to set your targets.
Twelve live weekly sessions
Online, one hour each, live with Darrick Boyes, with weekly group business performance coaching so what you learn on Tuesday is in use by Friday.
Brad Sugars video lessons
Training videos from the founder of ActionCOACH to watch between sessions.
A complimentary sales assessment
Built on DISC, VAK and learning-style profiling ($99 value), so the program is tuned to how you sell and how you learn.
The systems you build
Your written sales process, qualifying criteria, follow-up cadence and weekly scoreboard.
A commission structure template
For building a proper pay plan for a sales team.
Workbooks and planning tools
Yours to keep and use after the program ends.
A community
Owners and salespeople working on the same problems at the same time.
This is not passive learning. It is results.
Results are how we measure success, so we are clear about what we expect from you and what you can expect from us.
Your commitment to us
Four to five hours a week. The session, the homework and the time to put it into practice in your business.
Active participation. Come prepared, do the work between sessions, and bring your real numbers.
Be ready to change. You will be shifting habits and handing off tasks so you can work on the business, not just in it. You have thirteen weeks to get it right and make it fit.
Our commitment to you
A proven curriculum. Built by Brad Sugars and ActionCOACH Global, the world's #1 business coaching organization, and delivered the Avid way: weekly, measured, with business performance coaching attached.
A results-driven approach. Action over information. You track your numbers from week one and we review them with you.
Support for your growth. A Business Performance Coach in every session, and a community of peers to keep you accountable.
Reserve your seat
Two ways to pay. Same seat, same price.
One person per seat. The first five registrations pay CA$1,250, taxes included, instead of the regular CA$2,500. Checkout is on our secure payment page, and you get a confirmation by email straight away.
One payment
CA$1,250, taxes included
Paid in full today. Fifty percent off the regular CA$2,500.
Two payments
CA$625 now, CA$625 in 30 days
The same CA$1,250 in total, taxes included, split in two. No extra charge for paying in two.
Refund policy
Decide after session three
If you attend the January 4 orientation, attend each of the first three weekly sessions and complete the assigned work each week, and you still decide the Masterclass is not for you, ask after session three and we refund you in full.
Rather talk first?
Book a call with Brenden
Thirty minutes with our Business Development Manager to check the fit, or to ask about one-on-one sales performance coaching or training for your whole team instead.
Questions
Frequently asked questions
What software or CRM do I need?
Whatever you already use: HubSpot, Salesforce, Pipedrive, a spreadsheet. You build and install your own system with coaching, in your own tools. We coach and provide the templates; we do not build or configure your software for you.
What is the difference between the Monday and the Tuesday?
Monday, January 4 at 8:00 a.m. Pacific is the setup and orientation session: access, resources, homework rhythm and your questions. Tuesday, January 5 at 8:00 a.m. Pacific is the first of the twelve weekly live sessions.
Can I send more than one person on one seat?
No. One person per seat. If you want your whole team in the room, ask Brenden about Sales Team Training, which is built for exactly that.
Does this guarantee revenue or a specific return?
No. We promise a working sales process and the coaching to adopt it. Results vary with how much of it you implement.
How do the two payments work?
CA$625 at checkout and CA$625 thirty days later, CA$1,250 in total, taxes included. It is the same price as paying in full.
What exactly is the refund policy?
Attend the January 4 orientation, attend each of the first three weekly sessions and complete the assigned work each week. If after session three you decide it is not for you, ask and we refund you in full.
Is the 50% off real?
Yes. The regular price is CA$2,500 and the Masterclass has sold at that price. The first five January registrations pay CA$1,250, taxes included.
When does the offer end?
December 15, 2026, or as soon as the five discounted seats are taken, whichever comes first. After that, registration is at the regular CA$2,500.
Our 7-Point Guarantee
Every Avid business performance coaching program carries our 7-Point Guarantee.
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