Marketing Masterclass. January intake
Marketing training that sticks.
Full marketing training, from your numbers and your ideal customer to your message, your conversion process and a 90-day campaign calendar, plus the systems that turn it into a steady flow of the right leads, week after week. Twelve weekly live sessions led by a certified Business Performance Coach, for established business owners and their teams. The first five registrations get 50% off.
50% off ends in
Starts
Monday, January 4, 2027
4:00 p.m. Pacific, online
The January offer
First five registrations: 50% off
The first five people to register for the January intake pay CA$1,250, taxes included, instead of the regular CA$2,500. Pay in full, or two payments of CA$625 thirty days apart. The offer ends December 15, 2026, or sooner if the five seats are taken.
Not sure yet
Talk it through first
Thirty minutes with Brenden De Silva, our Business Development Manager. He will tell you plainly whether the Masterclass, one-on-one marketing performance coaching or training for your whole team is the better fit. No pressure either way.
The current reality
Most marketing problems are not effort problems. They are system problems.
If any of this sounds familiar, the gap is usually the system, not the effort.
Random acts of marketing
Marketing is whatever got posted this week
No plan, no calendar, no idea which activity actually brings customers in.
Spend without a score
Money goes out, nobody knows what came back
Advertising and agencies with no tracking, so you cannot tell what to keep and what to cut.
The wrong enquiries
Leads, but not the right customers
Plenty of tyre-kickers and price shoppers, not enough of the people you serve best.
Competing on price
Nothing sets you apart
Without a clear point of difference, price becomes the only reason to choose you.
Leaky conversion
Leads come in and go nowhere
Enquiries are not followed up properly, so the money spent to get them is wasted.
Owner dependence
Marketing stops when you get busy
The moment work picks up, marketing drops off, and three months later sales do too.
Who this is for
Built for established business owners and their teams
If you do the marketing
You run the business and the marketing
You want a plan you can run in a few hours a week, built on numbers instead of guesswork.
If you lead a marketing person
Someone does marketing, but there is no plan
You want a calendar, a message and a scoreboard your marketing person can work to.
If you market for a living
Marketing managers and coordinators
You want a measured system behind your work and peers working on the same problems.
This is a fit if you
Will do the work
You will apply each week to a live business during the twelve sessions, bring your real numbers, and come to every session prepared.
This is not a fit if you want
Videos without implementation
A done-for-you agency, someone to run your ads or build your website for you, or a guaranteed number of leads without doing the implementation. We promise a working marketing system, not a lead count.
What you leave with
Company outcomes, not just theory
You walk away with concrete, reusable systems in the tools you already use. Results vary with implementation, and the systems stay either way.
1
Marketing math
The handful of numbers that drive growth, tracked every week, so you know which ones to improve.
2
A defined ideal customer
Who you serve best, what they want, and where to find more of them.
3
A clear message
A point of difference and positioning that stop you competing on price.
4
A conversion process
From enquiry to sale, with follow-up that turns more leads into customers.
5
Repeat and referral systems
Loyalty, referrals and alliances built on purpose, not left to chance.
6
A 90-day marketing calendar
Campaigns your team can run, with the tracking sheet that goes with it.
How it runs
The schedule, and how a week works
The Masterclass runs on a 13-week cycle: one week to onboard and plan, then twelve weekly sessions. That is why ActionCOACH calls it a 12-week Masterclass. Everything is online, so you can join from anywhere.
The week before
We reach out with everything you need
Login details, your workbook (printed or as files), your complimentary assessment and what to expect, so you arrive ready.
Monday, January 4, 2027
Setup and orientation, 4:00 p.m. Pacific
A walk-through of the resources, the homework rhythm and the systems, with time for your questions. Attending this session is part of the refund policy.
From January 7
Twelve live sessions
Thursdays from January 7, 4:00 to 5:00 p.m. Pacific. One hour each week; each session ends with a commitment for the week, and the next one starts with your numbers.
Learn it, then apply it
Brad Sugars teaches the lesson. Your coach coaches the week.
Between sessions you work through a video lesson from Brad Sugars, founder of ActionCOACH. In the live session you apply it to your own business, review the work and build the next piece of your marketing system.
Led live by
A certified Business Performance Coach
Every session is led live by a certified Business Performance Coach (ABOS certified | ActionCOACH certified) from Avid Business Performance Group, powered by ActionCOACH Global, who coaches you through building your own marketing system.
What the twelve sessions cover
Session 1
Marketing math and the five ways
How small improvements in a few numbers compound, and which numbers to start tracking now.
Session 2
Defining your ideal customer
Who you serve best, what they want, and how to attract more of them.
Session 3
Brand, differentiation and journey
A clear point of difference, strong positioning, and a customer experience that converts.
Session 4
Boosting margins and average sale
Bundling, pricing and cross-selling done the smart way.
Session 5
Conversion rate and sales process
Turning more leads into paying customers with a better offer, follow-up and process.
Session 6
Repeat business and loyalty
Keeping customers longer and buying more with the Ladder of Loyalty.
Session 7
Social media strategy
What works and what does not when social media has to produce leads.
Session 8
Website and SEO that works
Getting found online with practical SEO and a website that converts.
Session 9
Direct marketing
Email, mail and the phone, still effective when done properly.
Session 10
Referral and relationship marketing
Strategic alliances, networks and word of mouth, built on purpose.
Session 11
Build a 90-day marketing calendar
Pulling it all together into a campaign calendar your team can follow.
Session 12
Marketing metrics and review
Tracking, measuring and improving, with accountability built in.
What is included
Everything in your registration
Welcome outreach and setup
Assessments and a welcome outreach the week before, then the Monday setup session to set your targets.
Twelve live weekly sessions
Online, one hour each, with weekly group business performance coaching so what you learn this week is in use by next week.
Brad Sugars video lessons
Training videos from the founder of ActionCOACH to watch between sessions.
A complimentary assessment
A marketing assessment built on DISC, VAK and learning-style profiling ($99 value), so the program is tuned to how you work and how you learn.
The systems you build
Your ideal customer profile, your message, your conversion process and your 90-day calendar.
A 90-day calendar and tracker
Built during the program, with the tracking sheet your team uses every week.
Workbooks and planning tools
Yours to keep and use after the program ends.
A community
Owners and leaders working on the same problems at the same time.
This is not passive learning. It is results.
Results are how we measure success, so we are clear about what we expect from you and what you can expect from us.
Your commitment to us
Four to five hours a week. The session, the homework and the time to put it into practice in your business.
Active participation. Come prepared, do the work between sessions, and bring your real numbers.
Be ready to change. You will be shifting habits and handing off tasks so you can work on the business, not just in it. You have thirteen weeks to get it right and make it fit.
Our commitment to you
A proven curriculum. Built by Brad Sugars and ActionCOACH Global, the world's #1 business coaching organization, and delivered the Avid way: weekly, measured, with business performance coaching attached.
A results-driven approach. Action over information. You track your numbers from week one and we review them with you.
Support for your growth. A Business Performance Coach in every session, and a community of peers to keep you accountable.
Reserve your seat
Two ways to pay. Same seat, same price.
One person per seat. The first five registrations pay CA$1,250, taxes included, instead of the regular CA$2,500. Checkout is on our secure payment page, and you get a confirmation by email straight away.
One payment
CA$1,250, taxes included
Paid in full today. Fifty percent off the regular CA$2,500.
Two payments
CA$625 now, CA$625 in 30 days
The same CA$1,250 in total, taxes included, split in two. No extra charge for paying in two.
Refund policy
Decide after session three
If you attend the January 4 setup session, attend each of the first three weekly sessions and complete the assigned work each week, and you still decide the Masterclass is not for you, ask after session three and we refund you in full.
Rather talk first?
Book a call with Brenden
Thirty minutes with our Business Development Manager to check the fit, or to ask about one-on-one marketing performance coaching or training for your whole team instead.
Questions
Frequently asked questions
What tools do I need?
Whatever you already use: your website, social accounts, email platform, CRM or a spreadsheet. You build your own marketing system with coaching, in your own tools. We coach and provide the templates; we do not run your ads or build your website for you.
What is the difference between the Monday session and the weekly sessions?
Monday, January 4 at 4:00 p.m. Pacific is the setup and orientation session: access, resources, homework rhythm and your questions. The twelve weekly live sessions then run Thursdays from January 7, 4:00 to 5:00 p.m. Pacific.
Can I send more than one person on one seat?
No. One person per seat. If you want your whole team in the room, ask Brenden about Marketing Team Training, which is built for exactly that.
Does this guarantee a specific result?
No. We promise a working marketing system and the coaching to adopt it. Results vary with how much of it you implement.
How do the two payments work?
CA$625 at checkout and CA$625 thirty days later, CA$1,250 in total, taxes included. It is the same price as paying in full.
What exactly is the refund policy?
Attend the January 4 setup session, attend each of the first three weekly sessions and complete the assigned work each week. If after session three you decide it is not for you, ask and we refund you in full.
Is the 50% off real?
Yes. The regular price is CA$2,500. The first five January registrations pay CA$1,250, taxes included.
When does the offer end?
December 15, 2026, or as soon as the five discounted seats are taken, whichever comes first. After that, registration is at the regular CA$2,500.
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Every Avid business performance coaching program carries our 7-Point Guarantee.
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