Sales Performance Coaching. One‑on‑one
Sales training that sticks, one-on-one.
13 weeks. 12 sections. Massive results.
One section a week with your own Business Performance Coach: the mindset, psychology, influence and behaviours of a sales professional, with a sales system implemented in your business every week. Unlimited contact in between. Start any day.
Who this is for
For the person whose selling the business depends on
The owner who sells
You carry most of the sales conversations
You want your selling to run on a process rather than instinct, so results stop swinging and the business can eventually sell without you.
The salesperson you are developing
One person you want to bring up fast
A new or promising salesperson who needs full sales training and someone to hold them to a weekly standard.
The owner stepping out of sales
Handing selling to someone else
You need the process documented, measured and installed before you can step back from it.
The frame we work in
Be x Do = Have
Results in sales come from who you are being and what you are doing, consistently. We work on both, every week.
Be
Who you need to be as a sales professional
Mindset, beliefs, standards and the professionalism that separates a sales professional from a transactional seller.
Do
What you need to do to create consistent results
Prospecting, qualifying, the sales conversation, follow-up, objection handling and closing, built into a weekly rhythm with numbers.
Have
The results that follow
Consistent sales, a pipeline you can see, and a process that keeps working when you are not watching it.
How it runs
One quarter, one-on-one, one system a week
The cycle is 13 weeks: one week to onboard and plan, then twelve weekly sessions. Private, online or in person, and you can start any day.
Week 1
Onboard and plan
Your sales assessment, your current numbers and your targets for the quarter. We agree what gets built, in what order.
Weeks 2 to 13
A section, a session, a system
Each week covers one section. You meet your Business Performance Coach one-on-one to work through it, apply it to your sales, and implement one system in your business that week.
In between
Unlimited coach contact
Email, text or phone your Business Performance Coach between sessions: questions, critique of a script, a deal you are working on. Within reason, as often as you need.
The twelve sections we cover
Section 1
Mindset and professionalism of sales
What separates a sales professional from a transactional seller, and the standards you hold yourself to.
Section 2
Beliefs
The beliefs and internal stories that decide your results, and how to replace the ones that cost you sales.
Section 3
Communication and engagement
Building rapport fast, asking better questions, and engaging prospects with confidence.
Section 4
Prospecting, qualifying and targeting
Where your best prospects are, how to reach them, and how to spend your time on the ones most likely to buy.
Section 5
Lead qualification
Need, budget, authority and timing: a repeatable way to qualify so your pipeline stops lying to you.
Section 6
Technique and the sales conversation
The tactical skills that guide a prospect through the buying decision without pressure.
Section 7
Negotiation and objection handling
Handling price, timing and “let me think about it”, and negotiating on value instead of discount.
Section 8
Understanding your competition
Where you are different, where you are not, and how to position your value against the alternatives.
Section 9
Database and tools
Your CRM, your follow-up cadence and the numbers to track every week so the system runs on reminders, not memory.
Section 10
Customer service and support
Turning the sale into retention, referrals and repeat business.
Section 11
The close
Buying signals, timing, and closing techniques that feel natural to you and to the buyer.
Section 12
Scripts, action and delivery
Your scripts, your written sales process and your 90-day action plan, ready to run.
What you leave with
A sales system you own and run
1
Your written sales process
From first contact to close, documented in your words and installed in the tools you already use.
2
Scripts and qualifying criteria
Prospecting, discovery and qualification scripts tuned to your customers, with a clear way to decide who is worth your time.
3
Follow-up that runs on reminders
A cadence in your CRM so nothing warm goes cold.
4
Weekly numbers
Leads, conversion rate and average sale on a scoreboard you review every week with your Business Performance Coach.
5
Objection handling and closing
Frameworks for price, timing and “let me think about it”, and closes that feel natural to you and the buyer.
6
The habits that keep it running
The weekly rhythm and standards that keep the system working after the quarter ends.
Investment and guarantee
Quoted to your business, with our 7-Point Guarantee
Investment
A custom quote after a short conversation
Sales performance coaching is quoted to your business and your goals. Thirty minutes with Brenden De Silva, our Business Development Manager, is enough to put a number to it.
Guarantee
Our 7-Point Guarantee applies
Every Avid business performance coaching program carries our 7-Point Guarantee. If the coaching is not delivering, we fix it or you do not pay for it.
Tell us what you are after
Ask about sales performance coaching
Tell us a little about your sales situation and a Business Performance Coach will reach out to you soon. If you would rather talk now, call 778-653-9911 or book thirty minutes with Brenden.
The other two ways to get it
Not the right fit? Pick another door.
In a group
Sales Masterclass
Twelve weekly live sessions with Darrick Boyes. Next intake Monday, January 4, 2027. First five registrations get 50% off.
Your whole team
Sales Team Training
The same sales message for you and your entire team, delivered in your style and customised to your business.
Our 7-Point Guarantee
Every Avid business performance coaching program carries our 7-Point Guarantee.
The other areas we build
Business | Marketing | Management | Leadership | High Performance Teams | Engage & Grow | For Your Leaders
