Cash Flow & Profit
The 6 Ways Profit System, installed in your business.
Six numbers decide the profit of every business. Improve each one a little and profit compounds a lot. We install the system with you, one-on-one, week by week, and measure it on your real numbers.
Who this is for
Busy, selling, and still not seeing it in profit
For established business owners who have customers and sales and want more of it to reach the bottom line. If the problem is cash tied up rather than profit, that is the 6 Ways Cash Flow System.
Thin margins
Sales are up. Profit is not.
Revenue keeps growing and the profit line barely moves. The leak is in one or two of the six numbers, and until it is named and sized it keeps draining the year.
Too many options
You know something should change. Not which thing.
Price, marketing, follow-up, upsell, retention. Every book says something different. The system puts the six levers in order and tells you which one moves the most money first.
Growth that costs
Growing, and paying for it
More staff, more stock, more marketing, and the owner working harder for the same take-home. Profit should fund growth, not the other way around.
The system
The six ways profit grows
Profit is not one number. It is six numbers multiplied together, and every one of them can be improved on purpose.
1
Leads
The number of potential customers who contact or enquire with your business. More of the right ones, from the channels that actually pay.
2
Conversion rate
The percentage of those leads who become paying customers. Usually the fastest lever, and the one most owners have never measured.
3
Retention rate
The percentage of existing customers who keep buying from you. Keeping a customer costs a fraction of finding a new one.
4
Number of transactions
How often the average customer buys from you in a year. Reorders, follow-ups and reasons to come back.
5
Average sale value
The average amount spent each time. Pricing, bundles, add-ons and the upsell your team is not making yet.
6
Profit margin
The percentage of revenue that stays as profit after costs. The last multiplier, and the one that turns all the others into money in the bank.
Why small improvements add up
(Leads × Conversion rate) + (Existing customers × Retention rate) = Customers. Customers × Transactions × Average sale = Revenue. Revenue × Margin = Profit.
Because the numbers multiply, a 10% improvement in each of the six is not a 10% improvement in profit. It is more than 60%. You do not need one big win. You need six small ones, measured.
How we install it
Measure. Improve. Measure again.
You work one-on-one with a Business Performance Coach, every week. Each quarter is a 13-week cycle: one week to onboard and plan, then twelve weekly sessions. The six numbers go on your business owner dashboard in week one, and every session after that starts with them.
Measure
Start with the real numbers
We baseline all six on your actual figures, not estimates, and agree what each one is worth to you this year. That is the scoreboard for everything that follows.
Improve
One proven strategy at a time
From hundreds of proven profit strategies, your Business Performance Coach helps you choose the one that moves the most money for the least disruption, and you install it that week.
Measure again
Test, measure, keep what works
Every week the numbers come back. What worked stays and becomes a system. What did not gets changed. Then the next lever, and the next.
We move as fast as your business can take it, and we are honest that it compounds over cycles rather than overnight. There are a lot of moving parts, which is exactly why it needs a system, a rhythm and someone beside you who has installed it before.
Start here
The Profit Plan: a 2-week Business Performance Trial
Four private sessions over about two weeks with a Business Performance Coach, applying the 6 Ways Profit System to your numbers. Complimentary, no credit card, no obligation to continue. Entry is by application. You leave with a written Profit Plan you understand and keep either way.
After the trial
The plan decides the program
Installing the 6 Ways Profit System properly takes commitment: implementing, tracking, testing and measuring over more than one cycle. At the end of the trial we look at the plan together and recommend the program that keeps it moving, and we say why.
When the plan needs the most hands
Elite MasterMIND or 1:1 Business Performance Coaching
Weekly one-on-one business performance coaching, the monthly financial review and the full 13-week cycle rhythm, so every lever gets worked and measured.
When cash is tight
A leveraged group program
You still get a Business Performance Coach, the system and the accountability, delivered in a group so the investment fits the business today. Nobody is left out because of timing.
Either way
Your plan is yours
The Profit Plan is written for you, not for us. If you take it and run it yourself, that is a good outcome too. See every program.
Guaranteed
The 7-Point Guarantee applies
Installing the 6 Ways Profit System is a regular Avid program, so it carries the same 7-Point Guarantee as every program we run: find our fee within the program window, or business performance coaching continues free until you do.
Questions owners ask
Before you apply
Do I need to be a numbers person?
No. You need to be willing to look at six numbers once a week. Your Business Performance Coach builds the dashboard with you and explains every figure in plain language until you can explain it to someone else. That is the test we use.
What if I do not track leads or conversion today?
Most owners do not when they start. Getting those two numbers measured is usually the first strategy we install, and it often pays for itself in the first cycle because you finally see where the leads are going.
How fast will I see profit move?
Some levers, such as pricing and conversion, show up within weeks. Others, such as retention and transactions, build over a cycle or two. We tell you which is which before you start, and the dashboard shows it as it happens.
Is this the same as the 6 Ways Cash Flow System?
No. Profit is what you earn; cash flow is when you have it. The 6 Ways Cash Flow System works on pricing, cost of goods, debtors, inventory, creditors and overheads to free the cash tied up in the business. Many owners need both, and the trial tells you which one comes first.
Also under Cash Flow & Profit
The Cash Flow Plan
Profit on paper and cash in the bank are different problems. If the money is earned but never seems to be there, start here.
Not sure which one?
Cash Flow & Profit
Both plans side by side. Apply for either and we will tell you which one to start with.
Ready to see where the profit is?
Apply for the 2-Week Profit Business Performance Trial. Four private sessions, your real numbers, a written Profit Plan you keep.