CEO Performance Coaching. Premium one-to-one coaching for the CEO seat.
You run the whole business. Who runs you?
Private, weekly CEO performance coaching for owner-CEOs who have stepped back from the day to day, and for appointed CEOs and general managers running a business someone else built. Strategic leadership, operational excellence and growth, on the same 13-week cycle, quarterly planning and annual alignment as the owner, measured on the numbers a CEO owns.
Sound familiar?
Four things CEOs tell us in the first conversation
None of them is a character flaw. They are what the CEO seat does to a capable person who has nobody to think with.
1
“I can never get everything done.”
The list grows faster than the day. Everything important is also urgent, and the strategic work keeps losing to the operational work.
2
“I know where we are going. I am not sure of the route.”
The destination is clear in your head. The roadmap, the milestones and the numbers that prove you are on it are not written down anywhere.
3
“Good team. Different directions.”
Strong leaders, each running their own race. The business pulls six ways and the CEO spends the week re-aligning people instead of leading them.
4
“There is nobody I can say this to.”
Not the team, not the board, not the family. The decisions in front of a CEO need a sounding board who has run a business and has no stake in the answer.
Who this is for
Owner-CEOs who have handed the day to day to a team and now have to lead instead of do. CEOs and general managers appointed to run a business the owner built, with the owner watching. Founders who are the business in everyone’s eyes and need it to be true that the business runs without them. Growth-minded CEOs who want to add a zero, and businesses in transition: scaling operations, opening new markets, buying or merging. The common thread: the whole result is on your desk and there is nobody above you to think it through with.
What changes
Every week, in private, you work with your own Business Performance Coach on the business as a whole: the plan for the year, the 90-day priorities, profit and cash, the leadership team and the decisions only you can make. Objectives for the CEO seat are agreed at the start of each 13-week cycle and measured at the end. The business gets a CEO who runs it to a plan, with a leadership team that carries their part of it, and the owner or the board gets numbers instead of reassurance. You are matched with the Business Performance Coach whose experience fits the seat.
What we work on
The five disciplines of exponential growth, and the five relationships that carry them
The ActionCOACH CEO Program is built on adding zeros: taking a business from where it is to the next order of magnitude. Its map is five disciplines and five constituents. We work that map the Avid way: every week, one-on-one, on the 13-week cycle, with the numbers reviewed as you go.
Discipline 1
Strategy
Vision refined, opportunities identified, and a plan robust enough to drive the business forward: the annual plan and the 90-day priorities, written, owned and reviewed every quarter.
Discipline 2
Business development
Market reach, lead generation, conversion, strategic partnerships and new revenue streams, so growth is a decision the CEO makes rather than something that happens to the business.
Discipline 3
People
Leadership, talent development and recruitment: building a cohesive leadership team aligned to the company’s goals and values, so the CEO stops being the backstop for every function.
Discipline 4
Execution
Where strategy meets action: clear goals, progress tracked weekly, obstacles cleared, plans adapted. The meeting rhythm and the systems that make execution the normal state.
Discipline 5
Mission
Purpose, values and integrity in how the business operates and what it gives back, so the company grows with a reason people can follow.
The five constituents
Company, customers, team, stakeholders, community
Every discipline is worked against the five relationships a CEO is responsible for. Strengthen all five and the business has an ecosystem that carries growth instead of resisting it.
Concepts: the ActionCOACH CEO Program’s 5 Disciplines of Exponential Growth and 5 Constituents, with its Exponential Growth Chart of strategies behind every session. Delivery: Avid’s, weekly and private on the 13-week cycle, scoped and quoted to the seat.
What is included
One CEO, one Business Performance Coach, one rhythm. Scoped to the whole business.
Every week
Private one-on-one business performance coaching
A weekly private session for the leader with their own Business Performance Coach. Confidential. The role, the numbers, the next decision.
13 weeks at a time
Role objectives, agreed and reviewed
Clear objectives for the role are set at the start of every 13-week cycle and measured at the end, then reset for the next.
Every quarter
Planning with the owner and the team
Leaders join GrowthCLUB and the quarterly plan, so their objectives and the business plan are the same plan.
Once a year
Annual alignment
The year measured, the next one set, with the owner and the leadership team in the same room.
The leader’s craft
Leadership installed, not lectured
Vision, communication, decision making, delegation and accountability, built into weekly habits over the cycle.
Certified
ActionCOACH CEO Program certified
Avid is certified to deliver the ActionCOACH CEO Program, and delivers CEO Performance Coaching the Avid way: weekly, one-on-one, on the cycle.
Investment
CEO Performance Coaching is scoped to the CEO seat and the business, so there is no set price on this page. Tell us about the role and we will quote it.
Guarantee: role objectives agreed at the start of each 13-week cycle, found within 17 weeks or business performance coaching continues free until they are, re-evaluated every cycle. Points 2 to 7 of our 7-Point Guarantee apply as well.
Running one part of the business rather than all of it? That is Executive Performance Coaching. Leading a team rather than a business? The Leadership Masterclass and the Management Masterclass are on Build Your Team.
How it starts
- Talk about the CEO seat. Thirty minutes with a Business Performance Coach about the role and what it needs to deliver.
- Scope the role. Objectives, numbers and cadence agreed with the owner and the leader.
- Alignment. Building the right business for the right life: the business plan and the role plan, lined up.
- The cycle begins. Weekly private sessions, quarterly planning, annual alignment, for as long as they hold the role.
How the business performance coaching cycle works
A year is four quarters. Every quarter runs the same way, so the habits hold and the business keeps moving when you are not watching it.
Every quarter
GrowthCLUB planning day
A full day with other members to review the last 90 days and write the plan for the next 90. Members bring their team.
The week after
Lock in the plan
A business performance coaching session to set priorities, numbers and who owns what.
13 weeks
Run the cycle
Your coaching rhythm, weekly or monthly by program, your numbers reviewed, systems installed one at a time: one week to plan, twelve to execute. Masterclasses run on the same cycle.
Once a year
Annual alignment
Step back, measure the year, and set the next one. Then the cycle starts again.
Our 7-Point Guarantee
Every Avid business performance coaching program carries our 7-Point Guarantee.
Not sure which program? Talk to a Business Performance Coach.
Thirty minutes. No pressure. You will leave knowing whether CEO Performance Coaching fits the seat, and what the first 13 weeks would be.
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