12-Week Marketing MasterClass
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Join Our Exclusive Marketing MasterClass
Sep 30, 2025 | 8am-9am PST | Online
What Is The Marketing Masterclass?
The Marketing Masterclass by Avid ActionCOACH is an intensive, results-driven 12-week program that bridges the gap between learning and doing, giving you the tools and confidence to excel in every aspect of marketing.
Live Weekly Learning Sessions
The masterclass features 12 live sessions held weekly. Each session dives into high-impact topics, from mastering marketing strategies and scaling operations to unlocking leadership potential and optimizing financial performance.
Guidance from Industry Experts
You will gain access to weekly video lessons from Brad Sugars, the founder of ActionCOACH and world’s #1 business coach, with personalized guidance from your local ActionCOACH.
Collaborative Learning Environment
Join a community of like-minded business owners, with the opportunity to exchange ideas and collaborate on solutions, fostering a supportive network that extends beyond the masterclass.
Discover Proven Marketing Strategies to Drive Growth in just 12 Weeks.
Marketing Training for Real-World Results
Over 12 weeks, engage in focused one-hour virtual sessions led by your local ActionCOACH. Each session delivers personalized guidance, real-time feedback, and strategic accountability, helping you sharpen your marketing skills, stay goal-driven, and turn insights into action.
Why Join The Marketing Masterclass?
The Marketing Masterclass is designed for business owners and leaders ready to drive measurable growth. In just 12 weeks, you’ll gain practical strategies and high-impact tools to elevate your marketing, amplify your influence, and generate real results for your business.
Unlock Your Business’s Full Marketing Potential
Each week focuses on a core pillar of marketing, from identifying your ideal customer to SEO, branding, campaign planning, and analytics. You’ll walk away with a marketing system that works because it’s built for your business, by you.
Immediate, Real-World Application
This isn’t theory, it’s action. From week one, you’ll apply what you learn, tailoring your workbook and building your marketing plan live alongside expert coaches and peers.
Learn With a Supportive Business Community
You won’t do this alone. Join a cohort of business owners and marketers tackling the same challenges and supporting each other’s wins. The accountability and energy are unmatched.
Go Beyond Marketing. Create a Legacy of Lasting Impact and Business Growth.
Who It’s For:
The Marketing MasterCLASS is ideal for:
- Business owners generating $500K–$6M annually
- Marketing managers or coordinators seeking strategy and structure
- Companies spending $1,000+/month on marketing but lacking clear ROI
- Former or prospective coaching clients needing a focused marketing reboot
What to Expect:
Real Implementation
Our goal is clear: to make your investment work for you, with a high return on effort and results you can see.
Earn While You Grow
This isn’t just learning—it’s about driving meaningful results that increase your earnings as you apply new strategies.
Relevant, Practical Skills
Master marketing techniques designed for today’s landscape, with clear, hands-on strategies that work in real-world settings.
Targeted, Effective Strategies
Each session is tailored with strategies that align with modern challenges, helping you make immediate improvements.
Guided Every Step of the Way
You’ll receive ongoing guidance to help you make the most of every session and fully apply each strategy to your marketing efforts.
Accountability That Drives Progress
With 12 weeks of focused coaching, you’ll stay on track, building momentum and achieving real progress as you go.
Build Your Marketing From the Ground Up
At Avid ActionCOACH, we know that strong leaders don’t just happen—they’re built through learning, experience, and self-awareness. Our 12-week Marketing MasterClass is designed to help you develop core marketing skills that lead to genuine, lasting results in both your personal and professional growth.
Program Outline:
Session 1
Marketing Math & The Five Ways
Understand how small improvements in key marketing metrics drive exponential business growth. Start tracking the numbers that matter.
Session 2
Defining Your Ideal Customer
Get laser-focused on who you serve best, what they want, and how to attract more of them.
Session 3
Brand, Differentiation, and Journey
Stand out with a clear UVP, strengthen brand positioning, and create a customer experience that converts.
Session 4
Boosting Margins & Increasing Average Sale
Increase profitability by bundling, pricing, and cross-selling the smart way.
Session 5
Conversion Rate & Sales Process
Turn more leads into paying customers by optimizing your offer, follow-up, and process.
Session 6
Repeat Business & Customer Loyalty
Keep customers longer and buying more using Brad’s “Ladder of Loyalty.”
Session 7
Social Media Strategy
Learn what works (and what doesn’t) when using social media to generate leads.
Session 8
Website & SEO That Works
Get found online with basic, effective SEO and website conversion strategies.
Session 9
Direct Marketing Mastery
Revisit powerful traditional channels like email, mail, and direct calls — still effective when done right.
Session 10
Referral & Relationship Marketing
Build strategic alliances, tap into networks, and boost word-of-mouth marketing.
Session 11
Build a 90-Day Marketing Calendar
Pull it all together into a tactical, easy-to-follow campaign calendar.
Session 12
Marketing Metrics & Review
Learn how to track, measure, and improve performance — and stay accountable.
What’s Included in the Marketing Masterclass
The Marketing Masterclass focuses on practical learning to equip you with the skills and strategies necessary for effective marketing in business today. This program includes live sessions, peer accountability, and actionable tools to ensure you can apply what you learn directly to your role. Here’s what’s included in this 12-week program.
12 Live Weekly Sessions
Engage in 12 one-hour sessions, available both in-person and online, allowing you to learn alongside fellow business owners.
Expert-Led Video Learning
Gain access to weekly video sessions led by Brad Sugars, the Chairman & Founder of ActionCOACH, delivering proven insights directly from the world’s #1 business coach.
Personalized Coaching
Benefit from hands-on guidance and support during each session from your local ActionCOACH, ensuring you receive personalized insights and strategies.
Comprehensive Training Materials
Walk away with practical tools, including ready-to-use workbooks and planning tools that you can implement in your business immediately.
Reading Recommendations
Enhance your learning with curated reading materials that complement the training and expand your knowledge base.
Our Program Isn’t About Passive Learning. It’s About Results.
At Avid ActionCOACH, results are how we measure success. That’s why we are clear with what we expect from you, and what you can expect from us, during our 12-week masterclass.
Your Commitment to Us:
4-5 Hours Per Week
We expect you to find an additional four to five hours each week to focus on your business. These hours are essential for growth and improvement. Your goals are achievable, and we will help you reach them.
Active Participation
Your commitment to the program is essential. You’re not just a passive participant; you’re an active creator of your own success story. To maximize your progress, come prepared and ready to participate. The more engaged you are, the sooner you’ll see results.
Embrace Change
Be prepared for some changes. You’ll be shifting your habits, delegate your tasks, and reallocate your time to work on your business, not just in it. It’s a gradual process, and you’ll have 12 weeks to get it right and make it fit.
Our Commitment to You:
World-Class Education
The MarketingMasterclass features a curriculum developed by Brad Sugars, the #1 business coach in the world and founder of ActionCOACH, a program that has transformed thousands of businesses globally.
Results-Driven Approach
We are dedicated to your success and committed to delivering measurable results. Our program emphasizes action over passive learning. You can expect to witness tangible growth in your business as you track your progress.
Support for Your Growth
We’re dedicated to your success. Benefit from personalized guidance from a world-class coach, along with collaborative support from a community of like-minded peers, to provide you with insights, accountability, and encouragement as you work toward your goals.
Who We Are
Avid ActionCOACH Business Growth Community is Canada’s leading business coaching firm, dedicated to helping entrepreneurs across all industries achieve sustainable, profitable growth.
What We Do
We are known for business and executive coaching, strategic planning, world-class business education, and connecting business owners to a powerful network of like-minded professionals.
Your Growth Partner Who’s Just as Dedicated to Your Success as You Are.
FOUNDED IN
MORE THAN
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ActionCOACH isn’t just another coaching firm—it’s the largest and most successful business coaching franchise in the world. With a presence in over 80 countries and a track record spanning 30+ years, ActionCOACH has worked with tens of thousands of business owners to help them achieve sustainable success. Our global reach and credibility are rooted in time-tested strategies and systems that have transformed businesses across every industry.
Founded by Brad Sugars in 1993, ActionCOACH pioneered the business coaching industry. Today, we continue to set the standard for excellence with proven frameworks, comprehensive tools, and a vast network of experienced coaches worldwide. Each of our coaches undergoes rigorous training and operates with the same commitment to measurable results, ensuring that our clients benefit from the very best in business coaching expertise.
When you choose ActionCOACH, you’re tapping into decades of global knowledge and a community that’s driven by innovation, accountability, and continuous improvement. We bring a world-class coaching experience directly to your business, backed by the success stories of countless businesses around the globe.
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